Mira
Mira is an AI-powered qualitative research platform that conducts moderated interviews with real-time emotion detection and adaptive questioning. It delivers structured insights and analysis in under 48 hours, replacing the need for traditional human moderators.
AI moderated interviews that read how people feel
- Ad and creative testing: Evaluate how audiences respond to advertisements and creative content.
- Concept and packaging evaluation: Test product concepts, packaging designs, and messaging.
- Brand perception studies: Understand consumer attitudes and emotional connections with brands.
- UX, UI, and onboarding research: Gather feedback on user experience, interface design, and onboarding flows.
- Design a qualitative study using the platform's planning tools, specifying goals and stimuli.
- The AI generates a structured interview guide with stimulus-aware questions.
- Launch the AI-moderated interview; participants join via a link.
- The AI conducts the interview, adapting questions in real time based on emotional and verbal cues.
- After the session, receive instant summaries, highlight clips, and theme analysis.
- Review insights and export reports for decision-making.
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