Workmagic Io
To be verifiedWorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).
Marketing science platform optimizing for incrementality with custom attribution models.
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workmagic.io/
What is Workmagic Io?
Marketing science platform optimizing for incrementality with custom attribution models.
WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).
Core Features
Incrementality-based Attribution
Geo Incrementality Testing
Incrementality-calibrated MMM (Marketing Mix Modeling)
Automated Incrementality Testing
Marketing Halo Effect Measurement
Actionable Insights for Budget Allocation
Popular Use Cases
- Measuring the incremental impact of marketing channels or campaigns using Geo Incrementality Testing.
- Refining data-driven attribution models with incrementality tests for accurate marketing performance measurement.
- Optimizing media budgets across channels using incrementality test results integrated into MMM.
- Uncovering TikTok’s incremental impact on DTC site and its halo effect on Amazon.
Feature Comparison
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Comparison details are provided for informational purposes and should be verified with the official website.
How to use
- To use WorkMagic
- connect your store and marketing/sales channels to the platform. Then
- schedule and run incrementality tests. Review the test results to calibrate your attribution model and gain actionable insights for budget allocation.
Pricing
Workmagic Io uses a paid pricing model. Pricing and features may change over time.
Free
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Pro
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Enterprise
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