Whitewhale

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WhiteWhale (formerly known as BirdDog) is an advanced B2B intent data and custom buying signal platform designed for B2B sales teams. Instead of providing generic, unverified 'black-box' intent scores, WhiteWhale monitors earnings calls, news, press releases, job postings, and SEC filings to deliver verifiable events with linked, quoted sources. Sales representatives get custom buying signals written in plain English, mapped against historical closed-won deals to target the right accounts at the perfect time. The platform integrates seamlessly with popular tools like HubSpot, Salesforce, Slack, Teams, and Clay, pushing data directly into existing workflows so sellers rarely need to log into a separate dashboard.
Custom B2B buying signals platform with verified source quotes for sales teams.
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www.getwhitewhale.com/
Whitewhale website screenshot
What is Whitewhale?

Custom B2B buying signals platform with verified source quotes for sales teams.

WhiteWhale (formerly known as BirdDog) is an advanced B2B intent data and custom buying signal platform designed for B2B sales teams. Instead of providing generic, unverified 'black-box' intent scores, WhiteWhale monitors earnings calls, news, press releases, job postings, and SEC filings to deliver verifiable events with linked, quoted sources. Sales representatives get custom buying signals written in plain English, mapped against historical closed-won deals to target the right accounts at the perfect time. The platform integrates seamlessly with popular tools like HubSpot, Salesforce, Slack, Teams, and Clay, pushing data directly into existing workflows so sellers rarely need to log into a separate dashboard.

Core Features
Custom buying signals written in plain English
Verifiable events with linked and quoted sources
Narrative mapping that combines multiple signals per account
Seamless integration with HubSpot, Salesforce, Slack, Teams, and Clay
Claude MCP integration for natural language data interaction
Automated account ranking and discovery tested against closed-won data
Popular Use Cases
  • Identifying accounts whose CEOs are mandating business overhauls via AI or automation
  • Tracking compliance triggers like SOC 2 or HIPAA data compliance requirements across accounts
  • Monitoring granular non-technical hiring requirements, such as marketing roles requiring SQL
Feature Comparison
A functional comparison based on maker input.
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Comparison details are provided for informational purposes and should be verified with the official website.
How to use
  • To use WhiteWhale
  • users sign up and write up to 35 custom signal questions in plain English based on their sales motion. They connect their existing sales and communication tools like HubSpot
  • Salesforce
  • or Slack. The platform automatically scans public data
  • tests the criteria against historical won deals
  • and starts delivering scored and ranked account recommendations directly into their integrations within 15 minutes.
Pricing
Whitewhale uses a freemium pricing model. Pricing and features may change over time.
Free
$0
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Pro
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Team
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Enterprise
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