Tracardi

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Tracardi is an API-first solution, low-code / no-code platform aimed at any business that wants to start using user data for automated customer engagement. It is an open-source Customer Data Platform (CDP) designed to help businesses engage their customers and build sales through automated digital experiences. Tracardi unifies customer data from multiple sources, enabling personalized interactions and targeted marketing campaigns. It offers features like real-time data processing, extensive plugin options, and multi-tenant support, making it adaptable to various business needs.
Open-source Customer Data Platform for automated customer engagement and personalized experiences.
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www.tracardi.com/
Tracardi website screenshot
What is Tracardi?

Open-source Customer Data Platform for automated customer engagement and personalized experiences.

Tracardi is an API-first solution, low-code / no-code platform aimed at any business that wants to start using user data for automated customer engagement. It is an open-source Customer Data Platform (CDP) designed to help businesses engage their customers and build sales through automated digital experiences. Tracardi unifies customer data from multiple sources, enabling personalized interactions and targeted marketing campaigns. It offers features like real-time data processing, extensive plugin options, and multi-tenant support, making it adaptable to various business needs.

Core Features
Customer data unification from multiple sources
Real-time data processing
Personalized customer engagement
Automated digital experiences
Extensive plugin options
Multi-tenant support (Commercial Multi-Tenant version)
Low-code/no-code integration
Popular Use Cases
  • Breaking down data silos to unify customer data.
  • Creating comprehensive customer profiles for personalized interactions.
  • Leveraging unified data for targeted marketing campaigns.
  • Enabling real-time data collection and processing for instant responses to customer behavior.
  • Integrating with existing
Feature Comparison
A functional comparison based on maker input.
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Comparison details are provided for informational purposes and should be verified with the official website.
How to use
  • To use Tracardi
  • you can start by contacting them to schedule a demo. Then
  • install the demo or Proof of Concept version to explore its features. Once satisfied
  • you can make a contract and launch the production version to fully utilize its capabilities.
Pricing
Tracardi uses a freemium pricing model. Pricing and features may change over time.
Open-Source Version
Free
Best for small companies with limited number of customers. Collection of behavioral customer data from multiple sources, Stitching one customer profile, Event and profile orchestration, Simple Automation. Limitations: Limited number of collected events per seconds (harder to scale), Single tenant installation, Limited Automation, No event validation.
Commercial Enterprise
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Best for big companies with a lot of data collected. All from open-source version, plus Event validation, Custom profile merging, Performance (Parallel Processing of Data), Extended automation, Programmable Data Streams, Collection via Queues (Kafka, RabbitMq, etc), Separate Test and Production Environment, Customer Activation. Limitations: Single Tenant.
Commercial Multi-Tenant
Contact Us
Best for SaaS Providers. Mutli-Tenant setup, Support with Installation and Integration, Lowered Price per Tenant Installation.
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