Roger The Google Ads Ai Agent
To be verifiedRoger is an AI agent for paid ads on Google and Meta. It connects directly to your advertising accounts to audit campaigns for wasted spend, draft negative keywords and bid changes, and generate ad creative including images, videos, and user-generated-content (UGC) style videos. Roger operates on a read-only basis by default, is EU-based, and is GDPR-aligned, only applying optimized changes to campaigns after explicit user approval.
AI agent for Google and Meta ads optimizing spend and generating creative.
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What is Roger The Google Ads Ai Agent?
AI agent for Google and Meta ads optimizing spend and generating creative.
Roger is an AI agent for paid ads on Google and Meta. It connects directly to your advertising accounts to audit campaigns for wasted spend, draft negative keywords and bid changes, and generate ad creative including images, videos, and user-generated-content (UGC) style videos. Roger operates on a read-only basis by default, is EU-based, and is GDPR-aligned, only applying optimized changes to campaigns after explicit user approval.
Core Features
24/7 campaign monitoring and anomaly detection
Automated audits to catch wasted spend and draft negative keywords
On-demand AI ad creative generation (images, videos, UGC style)
Chat-based campaign management and natural language optimization suggestions
Automated weekly and monthly performance reports
Popular Use Cases
- Auditing Google PMax campaigns to identify and block low-converting generic search queries as negative keywords.
- Generating and iteratively improving Meta ad creatives with an integrated 'Art Director' review scoring system.
- Creating white-label monthly performance reports highlighting device-specific clicks and month-over-month changes for clients.
Feature Comparison
A functional comparison based on maker input.
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Comparison details are provided for informational purposes and should be verified with the official website.
How to use
- To use Roger
- connect your Google Ads or Meta Ads accounts via standard OAuth. Next
- configure your guardrails by telling Roger which actions require approval and which can run autonomously. You can then chat with Roger to ask questions about performance
- request automated routines
- or generate new ad creative
- reviewing and approving any changes before they go live.
Pricing
Roger The Google Ads Ai Agent uses a freemium pricing model. Pricing and features may change over time.
Free
$0/mo
1 business, full access to every feature and connector, includes 500 credits to start (credits do not expire).
Solo
$69/mo
For one advertiser running their own business. Includes 1 business connection, 2,500 credits/month, autonomous routines & reports, and the Roger Chrome extension.
Studio
$99/mo
For small teams managing a handful of businesses. Includes up to 3 businesses, 6,000 credits/month, white-label reports, consolidated dashboard, and everything in Solo.
Team
$179/mo
For growing teams. Includes up to 5 businesses, 10,000 credits/month, priority support, and everything in Studio.
Agency
From $299/mo
For agencies managing businesses at scale. Tiers available for up to 10, 25, or 50 businesses with 18,000 credits/month bundled per tier, and a migration concierge.
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